Prepared for Customer Experience · Sharesies · Aotearoa New Zealand
The closed market · a concept

You invested at 9pm.
The market opens
in eleven hours.

A million people invest with you, and a great many of them press the button at night, because that is when people have time. What happens next is the least explained eleven hours in the product. This is a concept for that gap — not advice, and not a nudge. Just an honest answer to what is about to happen.

“Unite your wealth to work as one.”

Sharesies · sharesies.nz, July 2026
See the moment
01 — THE WAIT
A Tuesday, 9:20pm

The order that has not happened yet

Someone puts money into their first investment. The confirmation says it is queued. They do not know what price they will get, when it will actually happen, whether they can change their mind, or what the number on their screen will mean in the morning. So they refresh. Some of them cancel out of uncertainty rather than intent.

You have more than a million customers and $12 billion+ of wealth on the platform, and a 4.7/5 app rating from over fourteen thousand reviews. At that scale the unexplained wait is not an edge case — it is a nightly event happening to a lot of first-time investors at once.

Tap it — this is the wait itself, not a picture of it

What happens now

A queued state and a lot of refreshing. The information that would settle it exists; it has just never been assembled into an answer.

What it costs

A first investment is the one most likely to be abandoned, and uncertainty at 9pm is indistinguishable from second thoughts.

What the concept does

Explains what will happen at open, in their own numbers, and stops. It never suggests what to buy or whether to.

And the question is the point. One optional question, asked inside the wait, is the only part of this that sends something back the other way. Decline it and the work still gets prepared — just with less of them in it.

02 — THE WORK, PREPARED
The same situation, four ways

One queued order. Four states of the same wait.

The same eleven hours, explained four ways. Not one of these outputs recommends an investment, projects a return, or encourages a trade — that is licensed advice, and this concept stays firmly outside it.

WHY THIS ISN'T A TEMPLATE

A template sends the same thing to everyone and changes the name. What matters here is the case that should get something different — or nothing at all.

The rules beside each draft are placeholders. A pilot replaces them with your actual policies. We have not seen those, and this concept does not guess at them.

Nothing here sends
Every draft goes to a named person. No channel is connected by this concept.
03 — THE GUARD
Before a person ever reads it

The checks that run before anything reaches an investor

Everything interesting about this concept sits outside the advice boundary, and the guards are where you can check that it stays there.

Drafts are held against the fair-dealing and financial advice provisions of the Financial Markets Conduct Act 2013, FMA fair-outcomes guidance, the Privacy Act 2020, and the Fair Trading Act 1986.

Press run to see what it catches — and what it refuses to produce at all.

04 — ON ONE SCREEN
Nothing here has been sent

The queue, before anything sends

Illustrative and fictional. No production access is requested by this concept.

OrderCountPreparedWaiting onStatus
First investment, market closedFull explanation, no view offeredCX sign-offAwaiting approval
Experienced, holiday shifts openShort form, the one odd factCX sign-offAwaiting approval
Order sits in a Kids AccountNothing to the child’s viewThe adult on the accountHeld — rerouted
Placed and cancelled twice tonightNothing drafted, nothing queuedNobody — deliberatelyHeld — no message
Market currency differs from accountExplanation drafted, no FX quotedCX sign-offAwaiting approval
Identity verification incompleteExplanation heldVerificationParked

Counts are deliberately blank. This concept has no Sharesies data and does not estimate how many orders anything affects.

05 — HOW IT WAS MADE
Mana Receipt

Every draft carries its own working.

Not a log somebody has to go and find. The provenance travels with the work — what it read, which rules it held, who must approve it, and what it refused to do.

This matters most on the day someone asks why it said what it said.

Mana Receipt · draft
Artefact
Queued-order explanation — first investment, market closed
Read
Published scale, market and product facts from sharesies.nz · order fields: instrument market, order state, account type, first-investment flag, cancellation count. No holdings. No balances. No bank data.
Rules held
Financial Markets Conduct Act 2013 fair dealing and financial advice regime · FMA fair-outcomes guidance · Privacy Act 2020 · Fair Trading Act 1986
Refused
No financial advice was given. No price was estimated and no return projected. No urgency or social proof was used. Nothing was addressed to a Kids Account, and nothing was drafted for someone who had cancelled twice.
Approver
A named person. Unsent until then.
Prepared
Reference
06 — WHAT WE ARE ACTUALLY ASKING
The boundary

What this will never do

It does not send. It prepares, and a named person sends. It does not publish to any channel, commit spend, move money, or make a decision that belongs to a person. It does not pretend to be a person — every draft says it was prepared by a machine and approved by a human.

No production access is requested by this concept.

The pilot ask
1

Scope

One moment: the queued-order explanation for opted-in investors when the relevant market is closed. Six weeks. Not advice, not pricing, not order routing, not KiwiSaver, not the trading engine.

2

Access

Your published product facts and market calendars, plus the field names for order state, instrument market, account type and first-investment flag. No holdings. No balances. No bank data. No investor records leave your systems.

3

Scorecard

Orders that survived to open without a cancellation driven by uncertainty. Support contacts about "what happens next" avoided. Held cases a person agreed should have been held. And whether a compliance reviewer can read every draft without reaching for a red pen.

Fail any line of the scorecard and we change the design or stop.

Three ways to reply

Pick a verb.

Not “book a demo”. Any of these is a real next step, and the third is a perfectly good answer.

The unfinished pane

What is the one constraint we have got wrong?

Every concept is built from the outside. There is always something about how Sharesies actually runs that we could not see. One line is enough.

Opens your mail app to assembl@assembl.co.nz. Nothing is collected by this page.

Sharesies concept · it will say when it doesn't know